Greenwashing auditor
EU Directive 2024/825, known as ECGT (Empowering Consumers for the Green Transition), bans from 27 September 2026 any environmental claim in marketing or labelling that cannot be backed by verifiable evidence. Terms like “sustainable”, “eco-friendly” or “carbon-neutral” stop being free and start requiring documentary justification —and, in many cases, third-party certification.
The unproven claim is itself the infringement
The sanctioning regime does not require proving harm to the consumer: the infringement is the claim itself without support, which considerably simplifies the work of consumer-protection authorities. For an SME with an online presence, every ambiguous term on its website or product pages becomes a concrete legal risk from September 2026.
Detects the risk and proposes the alternative
A tool that automatically reviews an SME's website, product pages and marketing materials, identifies risky environmental claims (“ecological”, “green”, “sustainable” with no associated certification), checks them against the directive's list of prohibited practices and proposes an alternative wording —concrete and measurable— compliant with the law's requirements. The product directly reuses the same AI text-analysis architecture built for LingoSync.
For whom: micro-enterprises with fewer than 10 employees or under €2M turnover are exempt from part of the obligations, which points this product precisely at our natural segment: mid-sized SMEs in retail, food, cosmetics and fashion with an active online presence, fully subject to the rule and today with no process to legally review their own marketing.